Lesson 6

This week I learned about how to make a "elevator pitch" to use it in 100 dollar project, I think that it is very useful to letting people know you idea in less of 2 minutes so if you get investor's attention in these time you have a better opportunity to make business with them. 

On the other hand I learned from Phil Romano that " Serving a need is what makes a good business" He said that not all the services we offer are going to be remunerated with money, as in the case of Hunger Busters, but certainly leave a mark on all those people who were benefited by a plate of hot soup; Doing this we will recognize that in our life is more important when we are alive than when we are dead because here we have greater chance of continuing to help living people in this world because how Phil says: "people will remember you for what You did”.

Another great concepts that I learned in HMM is about marketing, I used to think about marketing as publicity but now I have learned that is a great difference in those terms so marketing is a process that includes publicity.


The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

(1) identification, selection and development of a product and why people should buy my product.

(2) determination of its price, according our research and expectations and elasticity of the market  .

(3) selection of a distribution channel to reach the customer's place, and

(4) development and implementation of a promotional strategy.  where finally publicity get in the game plan.

Also I learned in this lesson how important is in a business find a "purple cow" that not only boost your project but that helps to stay in the customer's mind longer than a simple novelty.